Main Rules of the CAN-SPAM act? 3 Email Marketing Tips

  • Your subject line must accurately summarize your email advertisement
  • You must include an accurate phone number in your email advertisement where your company can be reached
  • You must give recipients of your email advertisement a clear way of “opting out” of your emails
  • Your “from,” “to,” “reply,” and routing information must be accurate and included an email advertisement
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